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Otherwise, the visitor will feel disoriented and bounce – giving you nothing for their click.

And while you’re at it, use your best paid search ads as models for your social ads.

Toss in a couple social networks and some smartphone apps, and you’re looking at the $3 billion industry known as online dating.

The good folks over at Pew Research Center say that, as of 2016, 15% of all American adults have used either an online dating service or a dating app.

So, when marketing your service or app, make sure to emphasize ease and quickness.