Otherwise, the visitor will feel disoriented and bounce – giving you nothing for their click.
And while you’re at it, use your best paid search ads as models for your social ads.
Toss in a couple social networks and some smartphone apps, and you’re looking at the $3 billion industry known as online dating.
The good folks over at Pew Research Center say that, as of 2016, 15% of all American adults have used either an online dating service or a dating app.
So, when marketing your service or app, make sure to emphasize ease and quickness.