How is the issue of concurrent jurisdiction among regulators with responsibility for advertising handled?
Control guidance for broadcast advertising to be observed by broadcasting service licensees is set by the Communications Authority established under the Broadcasting Ordinance.
Hong Kong is by no means immune from these problems and specific laws are rigorously enforced by vigilant supervisory authorities and the courts.
Under the Telecommunications Ordinance, the Radio Code of Practice on Advertising Standards (the Radio Advertising Code) must be complied with, for radio broadcasting, by licensees of any sound broadcasting service licensed under the Telecommunication Ordinance.
All targeted recipients of any invitation are ‘data subjects’ for the purposes of the Personal Data Privacy Ordinance (the PDPO).