It is a form of courtship, consisting of social activities done by the couple, either alone or with others.The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.
While the term has several meanings, the most frequent usage refers to two people exploring whether they are romantically or sexually compatible by participating in dates with the other.
With the use of modern technology, people can date via telephone or computer or meet in person.
Some apply it to women who pursue sexual relationships with men who are over eight years younger than them.
A cougar is generally differentiated from a "puma" who is said to be a cougar minus ten years. A puma is often regarded as a woman under 40 who prefers younger men while a cougar is often used for women in their 40s and 50s who seek out younger men who are at least ten years younger than themselves.
Some women consider the label to be derogatory or sexist, meanwhile others claim it is “empowering” depending on the context.