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) exposure and gambling that getting a Z-list celeb in his video will make his name, can make *him* famous! In short, far from being about finding The One (something for which most of them seem totally unprepared and unequipped), like most ' Celebrity' this or that this is really a show in which minor reality TV bods hope for a slingshot effect that will make them genuinely famous - too dopey to realise that they're being laughed at not with, and that such low-rent, exhibitionist fare only confirms them in their League Two status.

For that matter, beyond fame they don't have an idea of any sort in their heads.

I'm not talking quantum mechanics; from thinking you have to get to Wales by sea to not knowing what a Balti is, you name it, they know nothing whatsoever about it.

All of which is entertaining enough, and the new hosts (sorry, dating agents) have slotted in fine (certainly the new woman is less annoying than Duchess Nadia).

I've particularly enjoyed watching the progress of Chelsee Healy (sp?